This may very well change attitudes. Not just about "stairs," but... in general. Think about it for a minute. If it's fun, would you do it? I know I would.
"We believe that the easiest way to change people's behaviour for the better is by making it fun to do. We call it The fun theory. http://www.rolighetsteorin.se/"
PS. I had NO idea this was a Volkswagen ad. Ah well. I love it anyway.
