Apparently I am a big doofus, and these not-a-commercial-but-obviously-a-commercials in the middle of the show bidness is typical of The Biggest Loser. I guess Trainer Bob send a video to a contestant "Make sure you chew your Extra Gum!"
I mentioned this phenomenon yesterday, and got responses like, "I guess you missed the Gum and Ziploc Baggies?" Uh. Yeah. I haven't watched the series much, and I am a commercial whore. (It's sick, when I watch the news, I count the luxury car commercials, wondering if the only people who watch the local Boston news are middle aged white men with some cash.)
So, Extra Flavor, Extra Fun in Extra Sugarfree Guuuuum? I guess so:
Wrigley -
Contestants on NBC's "The Biggest Loser" are chewing Extra gum to control calorie intake, avoid mindless munching and get an edge over their competition. In fact, the show encourages teams to "be smart about snacking," and suggests that "Extra gum is a good trick to keep in your pocket since it's only five calories and a good alternative to a high-calorie snack."
The product: Contestants on the current season of NBC's "The Biggest Loser" have been taking a slightly offbeat approach to shedding pounds. In addition to sweating on treadmills and sticking to near-starvation diets, they've been chewing gobs of gum -- Wrigley's Extra sugar-free gum, to be exact.
Product placement on reality TV is nothing new; even the castaways on "Survivor" have enjoyed regular doses of Doritos. But on "The Biggest Loser," the gum has become a prominent part of the show. Trainers and nutritionists assure the "losers" -- and the viewing audience -- that gum can curb appetite, prevent snacking and provide an edge in the weight-loss game.
Gum-chewers have long known that a stick of spearmint or Juicy Fruit can be a pleasant diversion, but this is the first time that a major company has promoted gum as a weight-loss aid, says Kelly McGrail, senior director of Wrigley corporate relations.The claims: A television ad that runs during "The Biggest Loser" sums up the new promise with a memorable tag line "Go from 'nice gut' 'to 'nice butt.' " The ad also calls Extra gum the "long-lasting 5-calorie snack to help reveal the new you."
O-o
Ok. Fine. But?
Total is 100% Nutrition!
AND, NOT ALL CEREALS HAVE WHOLE GRAINS?!?!!!!
Kill me. I am simply watching one old episode, and I'm at two or three not a commercials in the first quarter of the show. How do they do this without laughing?
