AMA Adopts New Policies at 2011 Annual Meeting - Press Release.
"The AMA adopted new policy to encourage advertising associations to work with public and private sector organizations concerned with child and adolescent health to develop guidelines for advertisements, especially those appearing in teen-oriented publications, that would discourage the altering of photographs in a manner that could promote unrealistic expectations of appropriate body image."
No more Photoshopped models? Or at least the discouraging of such. Oo