Melting Mama

Trick Or Treat?

Q.  How Many Slimpressions Will It Take To Get Into This? 

• A.   One
• B.   Two
• C.   There aren't enough shapewear pieces in the WORLD to make this happen, Beth.  

You coming to Long Island, NY Obesity Help Event?  Bring CANDY!  (I didn't say that.)

Ends in a few hours! Get you some!

Slimpressions® Shapewear is having a 40% off sale on selected shapewear.

If you were waiting for this, NOW is the time! GET YOU SMOOTH!  (Valid 9/30-10/1)

I've lost my mind.

I, uh, already did.

Two. Actually. Hold me. I've lost my mind.

FTC - Did You Buy Reebok EasyTone or RunTone Shoes or Apparel? Refund.

Did You Buy Reebok EasyTone or RunTone Shoes or Apparel? You may be eligible for a refund. Heh.  No, really?  Did you get sucked in by those commercials?  Admit it.

The Federal Trade Commission, the nation’s consumer protection agency, charged Reebok with making claims about EasyTone and RunTone shoes that the company couldn’t support.  According to the FTC, Reebok claimed that using these products would strengthen and tone leg and butt muscles.

To settle the case, Reebok has agreed to pay $25 million for refunds to people who bought Reebok toning shoes or apparel. 

And then, we giggle, and say, TOLD YOU SO!  I absolutely remember blogging about these ads when they came out -- but I can't find the post.  (Here's to using tags.) 

Here, let her do it for you:

Please do not depend on your sneakers to flatten your ass.

FTC -

Reebok to Pay $25 Million in Customer Refunds To Settle FTC Charges of Deceptive Advertising of EasyTone and RunTone Shoes

Settlement Order Prohibits Reebok from Making Unsupported Claims that ‘Toning Shoes’ Strengthen, Tone Muscles

In its ongoing effort to stem overhyped advertising claims, the Federal Trade Commission announced that Reebok International Ltd. has agreed to resolve charges that the company deceptively advertised “toning shoes,” which it claimed would provide extra tone and strength to leg and buttock muscles.  Reebok will pay $25 million as part of the settlement agreement.  The funds will be made available for consumer refunds either directly from the FTC or through a court-approved class action lawsuit.   Consumers who bought Reebok toning shoes or toning apparel can submit a claim here.

“The FTC wants national advertisers to understand that they must exercise some responsibility and ensure that their claims for fitness gear are supported by sound science,” said David Vladeck, Director of the FTC’s Bureau of Consumer Protection. 

Consumers should carefully evaluate advertising claims for work-out gear and exercise equipment.  For more information see:  How's that Work-out Working Out?  Tips on Buying Fitness Gear.

Reebok’s EasyTone walking shoes and RunTone running shoes have retailed for $80 to $100 a pair, while EasyTone flip flops have retailed for about $60 a pair.  Ads for the shoes claimed that sole technology featuring pockets of moving air creates “micro instability” that tones and strengthens muscles as you walk or run.

According to the FTC complaint, Reebok made unsupported claims in advertisements that walking in its EasyTone shoes and running in its RunTone running shoes strengthen and tone key leg and buttock (gluteus maximus) muscles more than regular shoes.  The FTC’s complaint also alleges that Reebok falsely claimed that walking in EasyTone footwear had been proven to lead to 28 percent more strength and tone in the buttock muscles, 11 percent more strength and tone in the hamstring muscles, and 11 percent more strength and tone in the calf muscles than regular walking shoes.

Beginning in early 2009, Reebok made its claims through print, television, and Internet advertisements, the FTC alleged.  The claims also appeared on shoe boxes and displays in retail stores.  One television ad featured a very fit woman explaining to an audience the benefits of Reebok EasyTone toning shoes.  She picks up a shoe from a display and points to a chart showing the muscles that benefit from use of the shoes, while a video camera continues to focus on her buttocks.  She says the shoes are proven to strengthen hamstrings and calves by up to 11 percent, and that they tone the buttocks “up to 28 percent more than regular sneakers, just by walking.”             

Under the settlement, Reebok is barred from:

• making claims that toning shoes and other toning apparel are effective in strengthening muscles, or that using the footwear will result in a specific percentage or amount of muscle toning or strengthening, unless the claims are true and backed by scientific evidence;
• making any health or fitness-related efficacy claims for toning shoes and other toning apparel unless the claims are true and backed by scientific evidence; and 
• misrepresenting any tests, studies, or research results regarding toning shoes and other toning apparel.

 FTC

Do not feel bad for Reebok, they made $340 million dollars in Easytone sales last year.

Show Me Where Ya Noms At - My Drunk Kitchen

Squee.

Eight Rules of Eating With A Band

The following is via Bariatric Times -- and found some interesting and important bits for banders, and while it's written for a professional, there are some VERY good pointers for YOU.  Keep in mind -- this is an Australian surgeon -- there may be differences in your post op care AND PLEASE LISTEN TO YOUR DOCTOR. 

The “Eight Golden Rules” via Lap Band Australia

 

These eight golden rules must become part of each patient’s life. The effect of the LAGB procedure on hunger facilitates a patient’s adherence to the rules, making it more likely that he or she will follow them. However, achieving positive results with LAGB requires a working partnership between the physician and patient. Adhering to these rules is the patient’s part of the partnership, and he or she ultimately is responsible for the success or failure of weight loss following LAGB.

Continued ...

The cure!

Apparently writing about blogstipation cures...

blogstipation

I have blogstipation.  It's my word and I am claiming it, except I can't because I just Google'd it and noted the pages and pages of results.  Instead, I am stealing it and creating my own:

 noun \ˈblȯg, ˈbläg\(t)-stə-ˈpā-shən\

The inability to get words on the digital screen in the matter desired.  

*See also - "writers' block," but not really.

Why?  Because.  *stamps feet*  It's my blog and I can have stuck words if I WANT to.